Based on the novel 20 Times a Lady by Kayrn Bosnak, the rechristened What's Your Number? just begs for a smarmy reply to said title question. Though "zero" would truly zone in on this movie's creative abilities and overall entertainment value, there are elements here that push the final verdict well into the low single digits...very low. For her part, Faris is fun, bubbly, unconventional...and saddled with a script that fails to give her a single humorous thing to say or do. If acting like a whorish klutz and/or shrieking about one's vagina is the essence of wit, then Ally's entire personality is one big Algonquin Round Table. Randomly spouting the word "penis" is not clever, and screenwriters Jennifer Crittenden (Seinfeld, The Simpsons) and Gabrielle Allen (Scrubs) should know this. Instead, this is a film that's 89% convention and 11% minor invention -- and said balance is not enough to save it.
Perhaps it's the fault of fledgling feature filmmaker Mark Mylod. While a TV ace with credits such as The Royale Family and Entourage, his most interesting claim to fame consists of being the only director not to create a worldwide phenomenon with his Sacha Baron Cohen starring vehicle (yes -- he helmed the horrid Ali G Indahouse). Here, he's hopelessly out of his element, unable to make us care for the characters or worry about the various plot contrivances. We know who Ally will end up with the first time we see her co-star Evans full frontal...almost. We also know that supposed dreamboat Jake Adams will have a massive personality flaw that will cause him to abandon our lead when she least expects it -- and the narrative most needs it.
The saddest thing, however, is that What's Your Number? has stuff it can work with. Ally's unusual sculptures are a point of particular interest. Sadly, they get shuttled off to the side as nothing important. Similarly, Colin's massive womanizing could have provided a few insights. Instead, his backstory is as ambiguous as the faceless one night stands he plows through. As rotten RomComs go, What's Your Number? is barely tolerable. Faris might not deserve better, but audiences do.